Brand Promotion

What is branding promotion?

Brand promotion is a crucial part of business promotion. Enterprises need to get their products to be widely recognized by the public through effective marketing strategies, in order to bring their products to the market and expand their international presence. The important task of brand promotion is to establish a good corporate and product image, to enhance brand awareness, reputation, and characteristics. Second, to promote products to the international market and successfully achieve sales targets.

What we do?


Branding

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.


Customized Promotion Strategy

Promotional goals include creating awareness, getting people to try products, providing information, retaining loyal customers, increasing the use of products, and identifying potential customers, as well as teaching potential service clients what is needed to “co-create” the services provided. Any promotional campaign may seek to achieve one or more of these goals:


Continuous Brand Tracking

Brand tracking is way of continuously measuring the health of a brand, both in terms of consumers’ usage of it and what they think about it. Opinion on a brand is usually divided into overall brand warmth/love, brand momentum and attributes associated with that brand.


Our Advantage

One to One Service

We continue to work with you every step of the way, building the digital marketing your business needs to meet your goals. Today and tomorrow.

If you own a small business, you know the challenges of marketing your business online — there’s not enough time, the playing field keeps changing, and you just don’t have the expertise to make sure all of the parts are working together. At Edge Consulting Group we have a single simple solution to all those challenges.


International Team

When you have an international team at your disposal, chances are the flow of ideas will be endless. Some of your coworkers will come up with ideas that would never have crossed your mind, and you’ll do the same! Thanks to your different experiences, you’ll all have completely different mindsets, which will allow for some incredibly interesting ideas.


Multi- Channel Marketing

Multichannel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows:

Multichannel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a website, a promotional event, a mobile app, SMS messaging, a product’s package, or word-of-mouth.

The goal of multichannel is to give consumers a choice, and allow them buy when and where they want to.

Simple, right? Not really. In fact, at Emarsys, we think “multichannel marketing” is actually somewhat limiting. To help break down multichannel marketing and provide more clarity around the term and the industry, we’ve outlined below the perceived benefits, challenges, common questions, resources, and more.


Our Cases

Yanghe Group

Jiangsu Yanghe Winery Co., Ltd. (Sujiu Group) is located in Suqian City, Jiangsu Province, the capital of liquor in China. The company has total assets of more than 20 billion yuan and more than 22,000 employees on the job. It covers an area of ​​nearly 10 square kilometers! 

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APEC Meeting

The Asia-Pacific Economic Cooperation (APEC) is the highest-level, most extensive and most influential economic cooperation mechanism in the Asia-Pacific region. APEC currently has 21 members, namely Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, Korea, Mexico, Malaysia, New Zealand, Papua New Guinea, Peru, Philippines, Russia, Singapore, Chinese Taipei, Thailand, the United States, and Vietnam

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